Deanna Dunham

Many wineries are seeing reduced reach on Facebook despite having no violations and being properly age-restricted. This reflects a broader shift in how Meta handles alcohol-related content. As recommendation eligibility tightens, Facebook is becoming more of a discovery funnel than a sales channel, making storytelling—people, place, and process—more important than ever, while deeper content moves to owned platforms.

In a digital age of rendered images and reusable templates, genuine winery photography stands apart. Real light, real textures, and real moments create emotional trust and protect your brand identity. Authentic imagery lets your winery feel alive, inviting, and unmistakably your own.

Preparing your winery for a campaign photoshoot ensures your brand is captured with clarity, emotion, and intention. From selecting pristine bottles and styling key spaces to aligning glass seams and creating cohesive scenes, these small details elevate your imagery. This guide walks you through everything needed for a smooth, professional, and beautifully crafted winery photoshoot.