A Holiday Story in Four Scenes: Behind the Meyer & Mayhem Christmas Campaign

Every once in a while, a project comes together so naturally that it feels less like work and more like stepping into a story you can’t wait to tell. This year’s holiday campaign for Meyer Family Vineyards and Mayhem Wines was exactly that—equal parts festive, heartwarming, and creatively energizing. What began as a simple request for a few images evolved into a full seasonal narrative told through four beautifully distinct scenes.

I couldn’t help myself. When the creative flow hits, you run with it.

And together, these images became more than a shoot—they became a complete holiday campaign toolkit that celebrates connection, warmth, and the joy of gifting beautifully crafted wines.

Scene One: Meyers Lifestyle Holiday — Warmth, Connection, and Quiet Magic

Inside the studio, we created a cozy holiday atmosphere layered with golds, greens, and soft winter light. The goal was to capture honest moments—hands wrapped around a glass, quiet laughter between partners, the glow of a tree lighting up the background.

These images breathe. They feel like the pause between sips.The in-between moments where the room softens and the season sinks in.

It’s the kind of storytelling that stays with you because it doesn’t ask to be staged—it simply invites you in.

Scene Two: Meyers Product Shots — Clean, Elegant, and Commercial Ready

I believe wine deserves to be photographed like the art that it is, so the product shots needed intention. Crisp focus, refined lighting, and thoughtful styling brought out the warm amber tones, the elegance of Riedel’s holiday glassware, and the craftsmanship of the labels.

This set gives the brand versatility—perfect for web banners, print materials, and holiday promotions. Simple, modern, and elevated.

Scene Three: Santa Mayhem Holiday — Playful, Bright, and Full of Spirit

For Mayhem Wines, we shifted into something bolder and more energetic. Santa hats, snow machines, laughter you can almost hear—it’s the kind of playful, spirited content that instantly feels festive.

These images have personality.They’re the joyful spark that reminds us the holidays are supposed to feel fun.

And honestly? They were just as fun to create.

Scene Four: Tree Farm Editorial — Fresh Air, Evergreen, and Winter Romance

The tree farm gave us something authentic and editorial. Soft winter light, evergreens, snow swirling in the air—paired with models who brought the perfect blend of romance and holiday charm.

It’s the kind of imagery that feels like a magazine spread: premium, natural, and effortlessly festive.These shots round out the campaign with outdoor vibrancy and a timeless winter mood.

A Campaign That Became a Story

Although Meyer originally came for just a handful of images, I followed the creative spark and built a full holiday suite—lifestyle, product, playful festive shots, and editorial outdoor moments.

The result?

A complete campaign they can pull from all season long:

• social media

• stories and highlights

• email marketing

• website headers

• printed holiday collateral

• gift promotions

• and future seasonal branding

This is the kind of work that makes me fall in love with what I do all over again—storytelling through light, colour, and emotion.

The holidays move quickly, but the moments we create stay.And I’m so grateful to have captured a collection that celebrates the warmth and connection this season brings.

Special Thanks

A project like this comes to life through the people who step into it with heart and presence.

Models:

Brendan Rolfe

Stephanie Rolfe

Kerry Martinson

Thank you for bringing such warmth, ease, and genuine connection to every scene.

A heartfelt thank you to Alysha Harker for lending the beautiful Riedel glassware that elevated the product styling and added that perfect touch of elegance.

Styling by: Deanna Dunham

Photography by: Deanna Dunham